ClickFunnels Email & Automation

How ClickFunnels email and automation capabilities fit into lead and customer follow-up.

Email belongs to the journey, not beside it

Follow-up is often where an opt-in becomes useful. ClickFunnels currently includes email capacity by plan and publishes an Automations app for responding to customer behavior.

What automations can do

Its current Automations page describes workflows triggered by actions such as opt-ins and purchases, with steps that can include messages, course enrollment and personalized sequences.

Plan before automating

Write down the reason for each message, the event that should trigger it and the next useful action. Automation cannot rescue an unclear offer or irrelevant follow-up.

See follow-up sequence planning for the strategy layer.