How ClickFunnels Works

Understand how ClickFunnels connects funnels, pages, checkout, follow-up and customer management.

Start with a funnel objective

You define the journey you want a visitor to take—for example, opt in, review an offer, purchase and receive follow-up.

Build the pages and steps

ClickFunnels provides a funnel and page-building layer for arranging those steps. Depending on the workflow, checkout, customer records, email and automation can sit around the same journey.

Connect follow-up

Its current automation tools can respond to actions such as opt-ins and purchases. CRM-related apps can also help manage conversations, meetings and opportunities.

Measure the system as a journey

The useful question is not whether a page looks attractive. Measure whether each step helps the right visitor understand and complete the next action.

Before building, learn how to map a funnel or review ClickFunnels features.