Conversion
What Is an Order Bump?
Understand order bumps, where they appear and when they can complement the primary offer.
An order bump is a complementary offer at checkout
It is typically presented alongside the primary purchase rather than as a separate full sales sequence.
Practical rule
Use it only when the add-on clearly complements the main purchase and does not confuse checkout.
Keep the visitor's next question in view
Conversion mechanics work best when they reduce confusion and make a relevant next step easier, not when they add pressure for its own sake.
Explore the conversion guide library or connect the tactic to a mapped funnel journey.