Sales Funnel Mapping

How to map funnel steps, visitor questions, offers, follow-up and measurement before choosing tools.

Start with a blank journey

Write the visitor's starting situation on the left and the desired outcome on the right. Then add only the decisions that must happen between them.

For each step, map four things

1. The visitor's question
2. The information or offer that answers it
3. The action available
4. The event you need to measure

Then map follow-up

Decide what should happen if the visitor acts, delays or leaves. This is where email, CRM and automation requirements become clearer.

Once mapped, move to implementation.