What Is a Sales Funnel?

A practical explanation of sales funnels, their stages and the role each step should play.

A sales funnel is a designed path toward an outcome

It represents the steps a prospect moves through from initial attention to a desired action such as becoming a lead or customer.

Why sequence matters

Each step should answer the visitor's current question and make the next useful action clear rather than asking one page to do everything.

Common components

• Traffic or audience entry
• Lead capture or first commitment
• Offer presentation
• Checkout or conversion action
• Post-action delivery and follow-up

Next: funnel stages, building a funnel or funnel software.