Funnel Types
Funnel Types & Use Cases
Explore lead generation, webinar, tripwire, course, digital-product and ecommerce funnel structures.
Different offers need different customer journeys. These guides focus on the job each funnel type is meant to do rather than on rigid templates.
Browse the guides
Lead Generation Funnel
Capture and follow up with qualified leads.
Webinar Funnel
Registration, reminders, presentation and follow-up.
Tripwire Funnel
Use a low-friction introductory offer carefully.
Course Funnel
Discovery, enrollment, checkout and delivery.
Digital Product Funnel
Sell and deliver digital offers.
Ecommerce Funnel
Product discovery, checkout and post-purchase flow.
How to use these guides
Start with the question you are actually trying to answer. Closely related ideas are kept together so you can move from fundamentals to a practical decision without hunting through repetitive pages.