Tripwire Funnel Guide

How a low-friction introductory offer can fit into a broader customer journey.

What this funnel is for

A tripwire funnel is designed to introduce a low-friction paid offer. The structure should serve that goal rather than copy a generic template.

A simple structure

Relevant entry → introductory offer → checkout → delivery → next offer if appropriate.

What to measure

Focus on whether the first purchase creates a healthy customer relationship. A healthy funnel is judged by the business outcome, not by one isolated page metric.

Keep it as short as the decision allows

Add another step only when it answers a distinct question, satisfies a real requirement or improves the customer experience.

Review funnel mapping before building.